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#100kHopeHours

#100kHopeHours Category Campaign Date 2015 Client CapitalLand The CapitaLand #100kHopeHours Challenge spurs volunteers to play their...

Project Details

#100kHopeHours

Category Campaign
Date 2015
Client CapitalLand

The CapitaLand #100kHopeHours Challenge spurs volunteers to play their
part for charity through online and offline activities. Participant could take part and play a series of mini games specially developed to simulate what the physically or mentally declined are facing. For games played and hearts
earned, CapitalLand matched the effort through donation to the President’s
Challenge. The Challenge ended off with an Experiential Heritage Trail race.