Take The Ocean
Join La Mer in their Blue Heart Mission to discover how to protect and nurture the ocean for a better tomorrow. Through the word maze, connect with the ocean and discover how we can give back to protect it, in return for all it does for us.
This iteration of the La Mer Blue Heart Initiative entailed developing a web-based crossword puzzle game where users complete puzzles and sign up to receive a unique QR code. This QR code acts as a digital voucher for redeeming trial samples related to the puzzle theme or sponsor products. The game features customizable difficulty levels, intuitive gameplay mechanics like timers and hints, and social sharing options to expand its reach. The goal is to engage users through interactive gameplay and convert them into potential customers via incentivized product trials.
