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La Mer Blue Heart

  • Client

    La Mer, Connecteur

  • Technology


The Ocean Quiz

La Mer wants to get its fans on board the brand’s mission to protect the oceans. Using a fun and lighthearted quiz, advocates are educated on the purpose of protecting the oceans, who are then led to commit to take action via a lead generation initiative. This campaign leverages on advocates’ social media to spread the word and create a ripple effect.