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Lunar New Year With Zhi Zhi

  • Client

    Clinique, Connecteur

  • Technology


Celebrate Year of
Rat with Zhi Zhi

It’s the Lunar Year of the adorable Rat, a highly-anticipated holiday moment in Southeast Asia and the perfect chance to increase market penetration and to generate sales as consumers rev up for the festivity. Clinique sets out to recruit new customers by gamifying the lead generation campaign, featuring the endearing-looking holiday mascot Zhi Zhi.

Look who’s here to visit this New Year!

Solve the puzzle and unscramble her portrait